Blogs and search engine optimization (SEO) can go hand-in-hand, but no one said they were perfect for each other. If you want your blog to be found on Google and other search engines, then SEO is a must. However, if you don’t implement the right keywords into your articles in order to reach the target audience you want, your blog will never be successful. Fortunately, there are seven tips you can use to help you select the right keywords for your blog when implementing SEO research.
1.) Know What Keywords You Want Your Blog To Rank For
Before you start looking for keywords, it is essential that you know what kinds of keywords you’re looking for. First, figure out how many times a week you want new content on your blog to be written. Google and Bing have limits on how often search engines allow sites to update their pages; if your site is updated more than allowed, it may get penalized by the search engines. Second, pick a certain word or phrase that best describes your content topic (ex: Minneapolis Apartment Living). Use Google to find how many times people search for that word or phrase (ex: “Minneapolis Apartment Living”). It will also be good to get local SEO help e.g. SEO Minneapolis to rank in that city.
2.) Analyze Which Keywords Are Working the Best on Your Blog
It’s time to figure out which keywords are making your blog successful. On WordPress.org, go to your blog posts and check the number of times visitors have viewed each article. Then, click on Google Analytics in the sidebar (or equivalent tracking program) and determine what keywords people used when searching for your site. These two methods can help you figure out which words are pulling more traffic towards your blog. If you only look at one of these methods, make sure it is the first one because it will be a much more accurate representation of which keywords are working for your blog.
3.) Take a Look at the Competition and Their Keywords
Competition is always an issue when it comes to blogging, but you can use it to your advantage by looking at what keywords competitors are using. By checking out other successful blogs in your niche, you will be able to see which words generate the most hits like yours does (in addition to seeing if they’re using keywords that aren’t relevant to their content).
4.) Use Competitive Keyword Research Websites
As mentioned by SEO Minneapolis, competition can help you determine which keywords are right for implementing SEO research into your blog. One of the best ways to find this data is by using competitive keywords research websites such as Google’s AdWords and Wordtracker.
5.) Don’t Always Think of the Shortest and Most Informal Keywords First
One tip often given to marketers is that they should always use keywords that are short and informal whenever possible because these words will be easier for people to type in a search engine, especially when in a hurry. While this may be a good idea, in most cases it actually makes finding your site harder because shorter keywords tend to have more competition from other sites. Instead of coming up with shorter words first, think about which long-tail keywords will be easy for users to quickly find you.
6.) Find Keywords That Are Not Competitive Using The Google AdWords Tool
While you can never completely avoid competition when blogging, there are ways to find keywords that are not too competitive. One way to do this is by finding long-tail keywords using Google AdWords’ Keyword Tool. It can show you which words are most common when people search for your blog so it’s vital you use these words when looking for the best SEO research keywords.
7.) Get More Ideas For Long Tail Keywords by Looking at Your Competitors’ Backlinks
If you want more ideas for SEO research keywords, take a look at the backlinks of blogs in your niche that are already successful (or just outside of it since they might bring some traffic). Doing this allows you to find other words that may be less competitive than the ones you already found in steps 3 and above. These different sites could be good places to find some low-competition keywords that you can then implement in your blog.
Once you’ve completed this step, go back and check the number of hits each article on your blog gets. Look at Google Analytics (or comparable website) to see what keywords people are using when they search for your blog. This method will show you which words are bringing readers to your site; many of these words may not be the same ones competing for blogs in your niche use however so it’s important they’re included in your SEO research. After looking at what words work best for getting traffic, take a look at the competition again and compare their top-performing keywords with yours. Once that is complete, try out different long-tail search queries until you have a list of 6-10 words that are best for your blog.